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Dietary Supplement Ingredient Marketing

Dietary Supplement Ingredient Marketing

Dietary Supplement Ingredient Marketing

Dietary supplement ingredient marketing is a specialized area of expertise, requiring a thorough understanding of food science, chemistry, medicine, toxicology, regulatory requirements, quality assurance and business practices.  NaturPro Scientific combines experts in these disciplines into a comprehensive, systematic service offering clients a way to maximize chances for success in the market.

Ingredient Marketing Analysis (IMA) Plan

An ingredient may be determined as safe and efficacious, but still not be positioned for success.  For example, it may not meet market requirements, be perceived as differentiated enough, or compare favorably to the competition’s ingredients.  The Ingredient Marketing Analysis (IMA) Plan helps to prevent this failure. The primary deliverable of the IMA delivers how best the ingredient can be positioned and sold in the market, covering the following critical areas.

  1. Target Health Category(s) and subcategories, including potential niche markets
  2. Market Opportunity Analysis
    1. Market Size Estimation
    2. Anticipated Sales Potential
    3. Proforma Marketing Development Plan and Anticipated Investment Size
    4. Ideal Distribution Channel Targeting
    5. Ingredient Positioning and Competitive Analysis including IP Review
    6. Potential Threats Analysis
  3. New Product and Reformulation Concepts
    1. Rapid Integration into F500-level Products with Stakeholder Pitch Slides
      1. List of Targeted Concepts Positioned for Success
      2. Integrates Key Points from Ingredient Safety Analysis (ISA) and Ingredient Efficacy and Production (IEP) Review
      3. Dosage and Cost per Day (CpD) Analysis
      4. Other recommendations

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