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Natural Product Development and Marketing

Natural Product Development and Marketing

Natural Product Development and Marketing

Dietary supplement and healthy food marketing is a specialized area of expertise, requiring a thorough understanding of food science, chemistry, medicine, toxicology, regulatory requirements, quality assurance and business practices.  NaturPro Scientific combines experts in these disciplines into a comprehensive, systematic service offering clients a way to maximize chances for success in the market.

Natural Product Marketing Analysis  

A product may be determined as safe and effective, but still not be positioned for success.  For example, it may not meet market requirements, be perceived as differentiated enough, or compare favorably to the competitive set.  Our in-depth analysis helps to guide our clients in the right direction and prevent costly oversights. Some main considerations of the marketing analysis includes the following:

  1. Target Health Category(s) and subcategories, including potential niche markets
  2. Market Opportunity Analysis
    1. Market Size Estimation
    2. Anticipated Sales Potential
    3. Key Product Benefit
    4. Regulatory Review
    5. Customer Demographics
    6. Differentiation, Positioning and Competitive Analysis
    7. Innovation Strategy
    8. Potential Threats Analysis
    9. Alternative Product Concepts

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