Development of nutrition products focus on efficacy, quality and purity. NaturPro has a broad base of knowledge in nutrition product development and production of nutrition supplements, healthy foods and natural products, spanning from raw material to finished consumer product.

We take the time to talk through your goals with you and clarify the kind of nutrition product you’re looking to develop and sell. A number of considerations go into developing successful, effective, safe and compliant nutritional supplements.  These include:

• What does the product or food do?
• What can be claimed about the product?
• Is the evidence supporting the claims sufficient?
• How safe is the product?
• Who will benefit from the product?
• How is the ingredient dosage determined?
• Are the ingredients available at an acceptable quality, cost and volume?
  

Four Steps to Nutrition Product Development

There are four main points when developing nutritional products:

• Dosage & Delivery We focus on the details that make your product and claims stand out from the rest.
• Market Analysis, Competitive Analysis and Positioning. Making your product stand out from others.
• Supplement Testing and Analysis. NaturPro Scientific, as an UnLab, partners with expert analytical laboratories to conduct specific testing.
• Contract Manufacturing Advocacy – Qualifying and negotiating with contract manufacturers

Sufficient time spent in the planning phase is the difference between success and failure.

Product formulating plans often coordinate the knowledge of supplement consultants and experts, review regulatory status of the product and evaluate the available scientific evidence.  A good development plan will identify not only opportunities, but also gaps and risks that may prevent success.

Contact us for more information on our Nutrition Product Development Services



Additional Reading:

Food and Supplement Claims with Confidence

Dietary Supplement Formula Development

Dietary Supplement Ingredient Regulatory Status

Supplement Manufacturing Consulting

Creating Natural Product Intellectual Property

We lead our clients in the right direction, by helping to manage all (or parts) of the process for nutritional supplement formulation for dietary supplement and health food products.

Creating a successful product is a lot more than creating a list of ingredients that mix well together.

NaturPro has a broad base of knowledge in nutritional supplement formulation services, from seed to shelf, from a unique idea, to the finished consumer product.

Nutritional Supplement Formulation Services

Our client list includes companies of all shapes and sizes, from startup to large corporation.

No two clients or projects are the same, but there are some common approaches found in our Product Formulation Toolbox:

Nutrition Supplement Toolbox: Top 7 Formulation Tools:

Nutritional Formulation requires a ‘toolbox’ of analysis that includes the following:

1. Market Analysis, Competitive Analysis and Positioning
2. Regulatory Status / Safety Assessment
3. Claims Development and Substantiation
4. Ingredient Readiness, Supplier Qualification
5. GMP’s, Specifications, and Analytical Testing
6. Manufacturing Feasibility
7. Contract Manufacturer Qualification and Negotiation 

Contact Us

• Email: blake@npscientific.com
• Website: www.npscientific.com
• Twitter: @NaturalBlake
• Instagram: @NaturPro

As Dietary Supplement Consultants we often are asked what we think of a product concept. The thought process to develop an answer is generally similar, regardless of the type of product, and whether its finished product, or an ingredient or raw material.

A number of considerations go into developing successful, effective, safe and compliant dietary supplements, foods, and food and dietary ingredients.  These include:

• What does the supplement or food do?
• How safe is the product?
• How is the ingredient dosage determined?
• What can be claimed about the product?
• Is the evidence supporting the claims sufficient?
• Who will benefit from the product?
• Are the ingredients available at an acceptable quality, cost and volume?
  

The 4 Initial Steps to Dietary Supplement Product Development

There are four basic elements to developing a groundbreaking product:

1. Begin with the finished product in mind. Determine in full detail how the product will be marketed, what the desired product claims will be, and how the product will address an unmet market need.
2. Intimately understand the product value and market positioning compared to the competition. How will the product address an unmet need, or be different than what is already found on the market?  How will the product be priced compared to the competition? A full competitive analysis is important to determine positioning.
3. What language will be used to describe the product? (This language, found on product labels and on webpages, is considered to be part of product claims.)
4. In what country(s) will the product be marketed?  Regulations in different countries vary, and it is important to understand the unique requirements of each location.

The Secret of Getting Ahead is Getting Started.

Product developing plans often coordinate the knowledge of supplement consultants and experts, review regulatory status of the product and evaluate the available scientific evidence.  A great plan will identify not only opportunities, but also gaps and risks that may prevent success.

Contact us for more information on our Dietary Supplement Formulation and Development



Additional Reading:

Food and Supplement Claims with Confidence

Dietary Supplement Formula Development

Dietary Supplement Ingredient Regulatory Status

Supplement Manufacturing Consulting

Creating Natural Product Intellectual Property